Generation Life has pleasingly reported outstanding growth in 2024 reaching $3.8 billion in funds under management (FUM). A key contributor to this were its investment bond sales which saw record growth and led to 59 per cent market share of investment bond inflows in the 2024 September quarter. Grant Hackett OAM, Group Chief Executive Officer at Generation Development Group (ASX:GDG) says, “Brand recognition has grown and the number of financial advisers seeking a tax effective investment product as an alternative to other tax structures and as an estate planning tool, for their clients, has increased.” Investment bond sales momentum within Generation Life has remained high throughout the start of 2025, demonstrating the growing need for their highly tax effective investment solutions outside super. Generation Development Group’s recent acquisition of Evidentia Group means it’s now a highly diversified financial services group, growing very fast in all key areas. Read the full update here: https://lnkd.in/gBmzdTSe
Generation Life - Outthinking today.
Financial Services
Melbourne, Victoria 3,839 followers
Forward thinking tomorrow for all generations.
About us
Forward thinking tomorrow for all generations. As parents, children, and grandchildren across generations, we understand that life is more than just a financial decision, it is an emotional journey. At Generation Life, we are a pioneer in providing market leading investment Bond and investment-linked lifetime annuity solutions to help secure the financial future of many Australians and their families. We specialise in providing personalised support and developing tailored client strategies for all generations. Our services are underpinned by three key strengths: Innovation, support and market expertise We design innovative products that use the power of financial markets to generate greater wealth and better lifestyles for all Australians. Our leading investment menu provides your clients with a choice of investment management styles and objectives to cater for different goals across all major asset classes. Outthinking today. --------------- Generation Life Limited AFSL 225408 ABN 68 092 843 902 is the product issuer. Our communications are general in nature, do not consider the investment objectives, financial situation or needs of any person and are not intended to constitute personal advice. Professional financial advice is recommended. The Product Disclosure Statement and Target Market Determination available at www.genlife.com.au should be considered before making an investment decision. We are not responsible for other users’ posts and third parties’ links. Past performance is no indication of future performance. Generation Life excludes, to the maximum extent permitted by law, any liability. For how we collect, hold, use and disclose personal information see our Privacy Policy at our website. Other than in relation to Generation Life’s product, Generation Life provides factual information only and it is not intended to imply any recommendation or opinion about superannuation products or superannuation investment.
- Website
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http://www.genlife.com.au
External link for Generation Life - Outthinking today.
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- Melbourne, Victoria
- Type
- Public Company
- Founded
- 2004
- Specialties
- Saving for retirement, Best alternative for Superannuation, Transfer wealth with certainty, Providing a child with a financial head start, Help with aged-care benefits and pensions, Options for higher income earners, Saving for funeral costs, Provider of Investment Bonds, Investment Bonds, Tax effective investment, LifeIncome, Investment-linked Lifetime Annuity, and The new era of lifetime annuities
Locations
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Primary
Level 17, 447 Collins Street
Melbourne, Victoria 3000, AU
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Level 9, 6 O'Connell Street
Sydney, New South Wales 2000, AU
Employees at Generation Life - Outthinking today.
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Robert Coombe
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Vincent Stranges
Generation Life - Outthinking today.
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Jenny Johanson
Non-Executive Director (NED) | Board Committee Chair | Chartered Accountant (CA) | Risk Mitigation & Management | Cyber Security & Privacy Specialist…
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Fernanda Kizer
Senior Business Analyst at Generation Life - Outthinking today.
Updates
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🌟 Celebrating Empowerment & Supporting a Brighter Future 🌟 Joanna Bator and Erica Hobson from Generation Life was proud to attend the Financial Advice Association Australia (FAAA) Sydney Metro Community INSPIRE International Women's Day Lunch on the 27th of February 2025! This event was more than just a celebration – it was a chance to come together and support the Future2 Foundation, with every ticket sold helping to create opportunities for people in need. 💜 Together, we can make a difference. Thank you to everyone who joined us and supported this powerful cause! #IWD2025 #Future2Foundation #GenerationLife #FAAA
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🌸💜 International Women’s Day 2025! 💜🌸🧁 Generation Life’s Melbourne team proudly came together today in purple to celebrate the incredible women who make our community strong, vibrant, and inspiring. We had an early celebration to honour the women who help lead, support, and shape our mission. Today, and every day, we recognise and appreciate the amazing women who help drive our success. To add a little sweetness to the day, we shared cupcakes and moments of gratitude for the women who continue to inspire us all. #GenerationLife #IWD2025
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As the conversations around retirement incomes continue, Generation Life’s General Manager of Retirement Solutions, Patrick Clarke, shares his insights in an InvestorDaily article by Maja Garaca Djurdjevic, weighing in on the industry’s latest discussion. Patrick welcomes the new draft best practice principles, and highlights the need for better retirement income solutions that combine account-based pensions with lifetime income streams. He emphasises that these principles recognise the diverse needs and circumstances of retirees, so can help Australians spend with confidence and live their best lives in retirement. Read the full article here: https://lnkd.in/gDq29pYU
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In our latest podcast with Financial Standard, Vincent Stranges, Head of Product at Generation Life, sits down with journalist Karren Vergara to debunk common myths about investment bonds. He explores how investment bonds can serve as a tax-effective tool for wealth accumulation and estate planning. Listen to the full podcast episode here: https://lnkd.in/g_F3SrZP
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Don't miss the opportunity to visit the SMSF Association National Conference 2025, as we can’t wait to connect with you there! 🎉 Swing by booth 80 to meet Maree Cridland and Michael Jaeger located in the back right corner, for a chat with the Generation Life team and grab some cool merchandise while you're at it! Whether you’re keen to discuss tax smart investment strategies or just want to say hi, we’d love to see you! See you there! #SMSF2025 #GenerationLife #NC2025
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"The value of advice is clear and the solution is you" says Grant Hackett OAM, Chief Executive Officer at Generation Development Group. Generation Life’s recent Not Tomorrow’s Problem research revealed that 2 in 3 Australians who currently receive financial advice are happy with their financial situation and they’re almost twice as likely to be happy with their situation compared to those who don’t. Advised Australians also have a better understanding of financial themes and policies that may affect them. There is no denying the immense value of financial advice and over the next decade, it’s likely financial advisers will become even more important in building client wealth, but to appeal to more Australians it’s important for them to demonstrate value and build trust. Read more: https://lnkd.in/gzi7JFf5 #outthinkingtoday #nottomorrowsproblem #taxawareinvesting #investmentbonds #investmentlinkedlifetimeannuity
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We’re thrilled to announce our parent company Generation Development Group (ASX:GDG) is set to acquire Evidentia Group (Evidentia), Australia’s leading provider of investment management and tailored managed account solutions. GDG’s strategic acquisition strengthens the position of GDG and Evidentia in the rapidly growing managed accounts market. We’re excited to join in welcoming Evidentia Group to GDG and can’t wait to continue contributing to the greater success of the new GDG.
We’re thrilled to announce that Generation Development Group (GDG) has entered into a binding agreement to acquire 100% of Evidentia Group (Evidentia), a leading provider of investment management and tailored managed account solutions. The acquisition marks a significant milestone and is a natural progression of GDG's growth strategy, being a complementary fit with its existing Lonsec Investment Solutions. This move strengthens our position in the rapidly growing managed accounts market. Grant Hackett OAM, Chief Executive Officer of GDG, said: “Both Evidentia and Lonsec Investment Solutions have been among the fastest-growing businesses in the financial services industry, and together, they will create a clear and undisputed market leader in the rapidly growing managed accounts sector.” By bringing together two of the leading and fastest-growing managed account providers, Evidentia and Lonsec Investment Solutions will result in a combined total of over $25 billion in funds under management (FUM). Through merging their collective strengths, GDG will provide an unrivalled end-to-end investment management and managed account solutions for licensees, financial advisers, and their clients. The newly formed businesses will be branded as Evidentia Group. We’re excited for the new opportunities ahead as we embark on this new chapter at GDG. You can read more about the acquisition of Evidentia and new leadership appointments in the full press release below.
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John Laver, CIMA®, Head of Investments at Generation Life, provides his market commentary for the final quarter of 2024 and highlights the 12-month performance of our Tax Optimised investment series as of 31 December 2024. "The average after-tax returns on the reported Tax Optimised investment options within our investment bond tax structure for the 12 months to 31 December 2024 was an impressive 10.2%, compared to the average pre-fees and after-tax return for a direct investor on a 47% marginal tax rate (including Medicare levy) is 6.89%. This average additional return benefit of 3.31% (after-tax) highlights the significant impact that tax management can have on returns." Read the full market commentary here: https://lnkd.in/gMDvC-Z7 Professional financial advice is recommended. Past performance is not an indication of future performance. #marketcommentary #investmentreturns #taxoptimised #investmentbond #outthinkintoday #GenerationLife
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🧧Celebrating the Year of the Snake! 🐍 At Generation Life, we proudly celebrate the Lunar New Year, embracing tradition, community, and prosperity as we welcome the Year of the Snake. In many cultures, the snake symbolises wisdom, transformation, and resilience, which are qualities that align with our commitment to continuous growth and innovation throughout 2025. We extend our best wishes for a year filled with success, new opportunities, and shared prosperity. Happy Lunar New Year to all who celebrate! #GenerationLife #LunarNewYear #YearOfTheSnake
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