422 John Cachia – Transcript

James Wrigley
Hello, welcome back to another episode I’ve got the man the myth, the legend, John John Cachia on the line here on the podcast, financial standard power 50. We shared the couch last week, over the over the road there at the Hyatt, TV star. You name it. John’s doing it, John. Thanks for Thanks for taking some time to chat with me today.

John Cachia
My How can I how can I follow up that one? Genius? Yeah, my just sounds like I’m doing a lot more Mrs reckons I’m not doing much.

James Wrigley
So we’ll just say we were on the cast last week. And you know, we did a bit of an intro and you’re talking about charity stuff that you’re doing. And then you got all fired up about, you know, financial literacy and education. I spoke to someone else afterwards. And I said, like, rightly, rightly so you could have just taken that whole that whole segment from us there and ran with it. So pleasure to speak with you.

John Cachia
Thanks for having me. And, you know, I, you know, for the whole kind of community as well, too. You know, it’s really good that we’ve got this kind of platform to be able to listen to advisors and advisors stories on I’ve been kind of following a lot of people’s journey on this and make for you to take the reins as one of the hosts good on your Jimmy. Good for great work.

James Wrigley
It’s good fun. So as a group wants to see your financial planning business. I know a little bit of the backstory of CCNA, you kind of got into financial advice before you didn’t finish high school or something. I think I’ve heard you talk about probably some other podcasts or something that I picked up along the lines. But what’s the give us the couple of minutes summary of of your kind of story into financial advice, we’re gonna get into doing like a one to many type model at the moment. I really want to pick your brain on that. But what what’s the backstory? Let’s let’s start there.

John Cachia
Yeah. So you put him in the business for 15 years next year, which is pretty amazing. Like, you know, you kind of when you’re in the business, you don’t really reflect on you know how long you’ve been in it, you kind of just wake up every day and kind of keep pushing the dial that well, that’s what I do anyway. And someone said to me, it’s like John 15 years next year, I think we celebrate Yeah, and I’m like, Alright, cool. So 15 years. 20 years. In the game, though, I started when I was 14, and worked on my cousin’s financial advisory practice at CCA, financial planners, Chris Kashia, you know, old risk writer, you know, now, now, the Philips, the business is more comprehensive, but back then it was a risk kind of Academy, you know, you learn the alert your best, you know, your best craft back then. And I kind of got to my 20s. And I just, I’ve always had this kind of driving thing that I just wanted a little bit more. And I just felt that, you know, what I was kind of getting at that place wasn’t fulfilling me like, that’s the that’s the honest and went into my business kind of did what I knew, which was, you know, annual reviews, super insurance, all of that stuff. And to, until about it was that type of business, I would say until about 2018. Yep. And then a light bulb went off. And the light bulb was like, Am I just doing what I’ve just known to do? Or am I really going to kind of push the dial and do what I think needs to be done. And this is where the whole passion around financial literacy, because I know it has such an impact on helping change people’s lives, if you’re starting from the bottom or at the top doesn’t matter where that is. But now we’re really offering I would call it an integration between wealth coaching, financial planning, behavioral coaching, mindset, education, there’s kinda like this amalgamation of all of it together. And to be honest with you, Jimmy, I don’t even know what it’s called, to be honest with ya. Yeah. And I do have a lot of people that have seen traditional financial planning before coming here. And it’s like, a you the same occupation. Yeah. And that’s cool. Like, I love it, because we’re obviously innovating. And we’re doing a lot of things which are, which I believe have value. But there’s obviously a lot of people that don’t want to do what we want to do either. And that’s, that’s cool. We’re just probably niching to a very niche market. And I would probably say where, probably 50% coaching, yeah. And then 50% The other stuff, you know, so and being able to kind of deliver that which you kind of talked about just briefly before around, we’ve had discussions around one too many. It’s a lot. It’s around, like, how can I be in front of all of my clients and all of my advisors clients as much as possible, coaching them through all of the emotional rollercoaster that they go through, if it’s in regards to investing or the behavioral decision, should we buy that handbag or buy that card or whatever that’s going to be and the only way to do that is through technology, and being able to be in front of them as much as possible. And I know, Jimmy, you’re kind of in my circle of my social media and you kind of get a lot of the stuff that, you know, a lot of the public get, you know, but our clients probably get that times 10 You know, so around like, we are daily in their face, you know, and so, when you’ve got someone guiding you on a daily basis, what kind of impact is that going to? Have you seen the results for them to achieve the life that they want? And

James Wrigley
so let’s say you would, if my math is right, if they kind of just light bulbs going off in 2018, that’s five years or so years ago. So you’re probably 10 years then in the in the doing it the way that you knew it up until then, we were you just on your own then did you have had you gone into like mortgage? I know you do mortgage broking. But what were you doing in that? 10 years? Just on your own? Or Jeff, other people? What was happening there?

John Cachia
Yeah. So it was quite a small team. There was at that point in 2018. I think it was one mortgage broker may and to other admin at that point, and yeah, man, it was normal. And like, if we go back to like, 2018, we were going through some of the, you know, some of them regulation changes, then, you know, this was when stuff started to really kind of start heating up and there was changes that insurance and there was changes to, you know, opt ins and FDS is and Baba Baba line, we’ve been calling it, and I’m just like, whoa, whoa, like, what are we doing? Like, there’s no value? Not? No. But there’s no value, that’s probably wrong in saying it’s just like everything I felt that I was doing was more around compliance and paperwork than actually adding value to our clients. Okay. And I think that’s where the kind of discovery started. And then there was first Yeah, what did you do around

James Wrigley
that? So like a light bulbs gone off? Like, what? What did you do to get from? It’s me and my couple of admin people, we’ve got a mortgage brokers, things are going along, businesses, great. We’ve got some clients, you know, I’m sure things are going fine. What did you do? Are are like training, education, like how did you had, you’ve had this idea to say, we need to do this better? Where did you go to get the answers? Or to try and learn how to try and do it better? What did you do?

John Cachia
I went through a really traumatic time in it. And I think the biggest thing is what I went to go find was actually myself here. Yeah. And I know it sounds deep. Yeah, but I am. I had spinal surgery in 2019. My back was playing up. My son, my first boy was born in December 2016. Or we were renovating the house in 2017. You got to remember at that time, I grew up from a boy to a man. And I found myself and found my purpose, and I found who I am. And from that it was like, Okay, well, what what’s my purpose? Who am I? Who am I, I’m the person that wants to change people’s lives. Since I was knee high to a grasshopper. I’ve always been that person that’s tried to help people if it was the bully in the schoolyard. That wasn’t me, I was the guy hanging out with the people who were getting bullied, you know, and that’s who I was, I’d always the, the minorities that were at school, these were the people who I would actually get friends with, because I know I felt like they needed that leadership and they needed that care. So I’ve always had that sense of that empathetic kind of leadership about me. And what I think what happened when I went through some of that traumatic health issues and some of those growing up by becoming a father for the first time and building a house as you know about it’s not exactly you know, roses, you kind of got all that at the same time. I just said that I’m going to create this business to change people’s lives and whatever I need to do to change people’s lives I know that once I change them, the money will come and there’s been huge earnings, there’s been a lot of money spent, there’s been a lot of sleepless, sleepless nights. And we’re still growing and we’re still learning but the light bulb I think came from being in a deep dark place. Jimmy hi to the Royal Commission as well too, if you want to throw that on there as well into in 2018 I was licensed by NAB so that didn’t make it any nicer at the time. And yeah, I’ll probably just found myself and I said What am I doing like am I doing what’s going to impactfully change people in his that you John and I was just not that’s not the way so I have to try and find a better way you seem to

James Wrigley
rescind a well and truly come out the other side of that like the passion that you have just now recording this when we’re sitting on the couch last week. Like it’s incredible to say credit to you for you’ve been through sounds like a bit of a rough patch to be weighed down down patch and finding yourself but you’ve come out the other side with this huge and I could have a positive attitude and wanting to help so many people and really from the beginning with your financial literacy insightful so big credit to you. We’re lucky to have you because

John Cachia
now we’ll make the lucky to have you You’re making us into superstar superstars on on tick tock. But I think the other one other part of that question was around where did I learn because obviously you have that light bulb and you get to that deep dark moment it’s around learning and I think the one of the biggest places that I had to look at was outside of our industry. It’s like up until that point I kept on looking in it was like investment training and insurance training and estate planning and Baba and don’t get me wrong, they are all good. And for you to be a financial advisor you need to know all of them. But if you’re going To innovate and change what you’re doing, he needs to look outside of that. So I’m like, Okay, well, who’s the best coaches? Hmm? Well, this is when PT was starting to go crazy F 40 fives that another animal? Yeah, I can go with this. Yeah, I’ve always thought to myself, like we write goals and effect fine. But do we actually make them come to life in a real sense? Well, let’s make that come to life. How can we create this big vision of 10 years or 20 years away? They three months, nine months, 12 months actionable items, so I have to go outside to PTS to learn from them. I also need to look at it and go, Okay, well, what about what about like, the level of precision we need to have? Yeah, in regards to so it’s not just coaching, you can be a little bit loose on that. But we were working with people’s lifestyles. So you know, one of my best friends is a he’s a doc or consultant doctor, I think they call him at the Royal Melbourne and ER. So he he’s literally saving people’s lives. So I pick his brain and listen to him around the processes and the procedures and the way he goes about every single patient that comes in and you gotta remember these patients that come in, they’re coming in with major trauma. And he’s always got his about foot two minutes of got a patient coming in with this solvers. How can you do that under pressure as well, too. So you’re looking at that precision, how to be under pressure and using that. And then obviously, going outside industry, lawyers, accountants, you know, people around and going, Okay, well, how can I take the best pieces of all of those and put them in, and then the final pieces was working with neuroscientists and psychologists around the behavior we all know around. If you want to win sport, win a premiership win a championship is 90% above the shoulders. So if we want to, if we want to change your clients lives, and remember, this is all about our clients now. Yeah, that’s it’s not about the business we’re talking about the money will come I truly believe that, like you do the right thing, the money will go. But to change the way they think about creating wealth, this is a mindset and a behavioral problem. So how can I use some neuroscientists and psychologists way of unpacking this and finding what their true money stories are unraveling that and breaking through invisible ceilings, and that’s cool. And then you’ve got a piece that all together, which we’ve been trying to do probably for the last maybe three years to get it to where it is now. And we’re still, you know, we’re still evolving.

James Wrigley
That’s incredible. So what So what is the what is the team will look like now? So five years ago, it was your mortgage broker, maybe a couple other people. As a group well, so quick today,

John Cachia
I think, I can’t remember the exact number. I honestly, I think we’re up there about 1819 or something like that. There. There’s the thing is, is that a lot of my time is very young. Okay. And one of the things that I had to do and not just because I’m young is in regards to industry like you are Jimmy, but in regards to what we’re doing isn’t traditional financial advice. And what I kept having the problem is I kept on hiring people with experience them coming in and on. This is what I’ve signed up for. Yeah. So I’ve had to play the long game, and hire young, I’ve got three, I’ve already had to pee wises successfully go through py already, I’ve got a third one that’s going to finish in January. And then I’ve got Mason, that’s with me, that’s been in the financial advice game for about five years that’s been with me for a couple of years. So we’ve really had to kind of shape them into this, this, this. I don’t even know financial advisor slash coach slash psychologist, like mash it all together. And I don’t know what to call ourselves anymore. I think it’s my, my biggest thing at the moment. But yeah, and then the then there’s paraplanning internal power planning, we’ve got admin as well, to this practice manager. We’ve got a marketing market, like a marketing team as well, too. And then there’s, there’s kind of me, which is the BDM network, you know, social activists for financial planning. You know,

James Wrigley
I met the new copy marketing there last week, and we were to the same high school except I finish she finished last year, and I finished 20 years ago, I had my 20 last year to say my school were to make me feel old.

John Cachia
Well, my Oh god, I’ve got to learn about things like tick tock and stuff like that. And the younger generation, though better than me, I think I’m fully ingrained in the Facebook world, and trying to get over there. I just can’t do it. But I’ll leave you to do that, but not very young team. But I think the other thing as well too, is that, you know, you see the vibe that I’ve got, you know, I’m pretty much passionate and I want people to share that same passion. So we get people that have that right attitude and I think it’s a matter of I don’t know what it is it’s maybe it’s because some people are set in their ways. I don’t know what it is. But you know, the people that I’ve really got are really passionate and I really am very, very grateful that from the outside they make me look really good, but they’re doing amazing things. You know, Jimmy, I hardly give advice anymore.

James Wrigley
Are you are you advising your The Self anymore No, by the sounds of things.

John Cachia
Not really, man, like, I’ll jump in here and there to maintain a relationship or something gets a little bit, you know, kinda complex and requires a little bit of me to jump in there. But you know, I’ve got four young advisors that are Yeah, super proud of me and I feel like I feel like we you know, Miyagi with a few Daniel sons. Yeah, I’m having a bit of that moment at the moment. So how so? What

James Wrigley
so what is a day in the life of one of your advisers look like? Then I’m interested, you know, as you said, I, I would follow your your Instagram page there, you put a bit of family stuff on there bit of work stuff on there. And that itself this every day, you’re putting something out on your Instagram page? And then you said for the for the clients? It’s, it’s 10 times whatever. So what’s, what’s a client experiencing your odds and advice is to tailor what’s an advisor doing on a day to day basis in your business?

John Cachia
Yeah, so first and foremost, our model is very engaging. So we try and do as much one to one to many as possible. But literally, like 95% of our clients, we will be meeting up with them three to four, three to four times a year minimum in a one to one session. And it’s around creating mini plans for a big plan mini plan for a big size. So it’s always around, where are we? Where are we now? And where do we need to be in the next three months? And so then coordinating that on 7080 100? Clients? Yeah, remember, the max is going to be much more restricted? Because we’re much more active. Yeah. They’d always fill up very, very quickly. And so it’s a matter around they should be which the human as well, yeah, delivering advice, strategizing, you know, contacting clients, coaching them the way they need to coach. So the other aspect around this, Jimmy, from a from a financial perspective, or from a business perspective, is my passion to make this affordable as well. So you got to think about it, you can create the model that’s highly engaging, highly responsive, and then everyone’s sitting here going, John, what do you charge, like three grand a month to pay 20 grand a year? Do you get me what I mean? And it’s not see what we’re doing is we’re utilizing technology, and our average is around 500 bucks a month. So everyone that’s sitting there going, Oh, my gosh, like I charge that for an annual review? Yeah. It’s like, well, we’re using technology to punch through that. Because we’re like, Okay, well, how can we deliver that remain profitable? Technology is the big winner here.

James Wrigley
What can you talk us a bit and talk us about the technology piece? Like what what is it that you’re using and doing it how you’re delivering that?

John Cachia
Well, first and foremost is around building a process like MCAS. So if you want to look out into the x outside industry, from the day, the client signs up, on the front, actually from the first call, all the way through it just efficiencies, efficiencies, efficiencies, efficiencies, efficient and constantly pushing out, we push out as always, I think we push out about 15 a week, Jimmy, now there’s four, four advisors, two and a half paraplanners. We’re about to go three and a half. And people sit down and like, Well, John, what the hell? Are you talking about luck? How do you do that? Yeah, that’s a process, process, process, process, process process. But if something’s wrong, it doesn’t like if we, if we’ve been doing something for the last 10 years doesn’t mean it’s right, you got to look at all the ways and you know, we have a captain of someone who’s just captaining efficiencies every single day looking at something we can do better, if you can do something better every single day, you know, 2000 things, we improve it within a year, you know, like it’s, you know, dose or two or 365 days a year, you get 365 benefits a year. So it’s constantly just small incremental benefits, benefits, benefits times that by let’s say, from 2018. Today, my trajectory of difference is huge. So that’s one thing. And the other big one is just going back to client experience, where literally got our clients to the point where there feels like there’s constant dialogue. Because you know, like you and I, let’s do do a superannuation strategy and then implemented, that doesn’t take overnight, there’s things that happen, things that roll out, and by the time that’s implemented, but you’re ready up for your next session. So from a client experience, it’s seamless. So you then got to have the teams that are doing their jobs and their tasks and responsibilities for you to be able to make that scalable.

James Wrigley
Yep. So what type of so the advisors are looking after? How many they looking after 6070 clients is that we try to keep

John Cachia
it on a sweet sweet spots around that kind of 70 Max 80 clients Yeah, that’s that’s the sweet spot anything more than that and service drops off? Yeah, so we we essentially the bit the biggest thing like most other businesses is around resourcing like we’ve had two we’ve got one starting on Friday, a power planner and we’ve got a another client services person starting the month after and we’re just we feel like we’re in constant recruitment because door keeps opening.

James Wrigley
Yeah. So what does that look like? Say the you’re the, you’re the face that the marketing thing is you Have you kind of commented before your lead in your online presence brings in some clients and and other things that you’re doing just in you being new brings in some clients so, so someone reaches out to you. What happens in your process says I’m following you on. Hi, John, I sent you a DM on Instagram, Hey, John, this is really great. I’d really love to meet with you all the team. What happens after that,

John Cachia
straightaway, they go on to a call screening call like most people, and then from that screening call, then there’s a screening session. After that screening session, then there is a roadmapping. If people don’t follow me on Instagram, that’s kind of that, you know, that trajectory where I make people achieve their life goals and all

James Wrigley
of that stuff. Some explained model, isn’t it. So if you did this, but then here’s my green line of how much better off you’re going to be

John Cachia
correct. So then use a strategy session through x tools to kind of maximize that. And they pay for that session, obviously, because they are taking up our time to be able to do that. I’ve been doing most of those until about maybe four months ago, five months ago. And now the advisors are running those sessions as well, too, because that was true in our paper, heap and my time. And then we just get cracking, start doing financial plans, start building out roadmaps for the client strategizing, sending it back to the back end team. And then they get presented with an SOA, but it’s not really a legal document. It’s a whole, like, experience that the client has. And so how can we utilize something in legislation to be an actual meaningful thing? So it’s around, might well have probably around 12 to 14 strategies per SOA. And with action items and checklists, and so when our even our fall noting, like our fall noting is not a just a compliance tool, where to look back about where they were last session, so that we can figure out where they’re at. So it’s integrating that coaching element to then deliver the results for our clients

James Wrigley
to what what is the SOA look like? Then it sounds like it’s not a 65 page, PDF or printed document that you’re sliding across the table? What is you still need to deliver advice in the form of a statement of advice? How, what does that experience look like for the clients?

John Cachia
Yeah, so it still has all the legal documentation in it, you know, SOA is probably 100 pages, you know, it’s probably bigger. And the way that I kind of explained it, the clients and the way that I want to explain it to you, it’s around, you can go get your house built, and you can have engineers and plans that will meet standard, then you’ve got engineerings, and drawings where there’s 3d drawings, and there’s beautiful architecture so that you can kind of keep drawing so you can go in and see how the house will be before it got built. So we’re just creating a little bit more of a, an experience where they like, I can see what the house is going to look like before actually go off and build it. So I’ll break down cashflow, because there’s obviously different elements, for example, like in the cash flow section, it’s not just like lines and dot points that is like where your money should be. Its graphical to the point where money in bank accounts are tracked. And then the adviser in their delivery is around not only what the strategy is, but what we’re looking to do over the next 12 months to implement that strategy, and also have the metrics of that strategy. Make sense? So it’s as much around the coaching in the deliverables as it is about the document as well.

James Wrigley
And then you’re tracking that cash flow thing somehow, what are you using for that?

John Cachia
Well, it depends on the client. So if they’re, if they’re very loose, will be very strict. Yeah. And we can use things like my prosperity to track income that other than, or we can set up bank accounts to kind of take money away from them and put them into better areas. But in most cases, it’s not about necessarily tracking the $25 a week on their grocery bill, like we don’t really care. It’s around how much surplus cash flow and how much are they hitting their other goals? You know, how much are they investing? How much are they paying down their debt, and then adding them all up? Because I constantly say to people, like, you know, you can save an extra five grand Good luck to you, but if you can make an extra 15, for me, that would work even well. So we’re really worried about are they? are they hitting their overall goals? And usually, the overall goals are lifestyle choices, like holidays and stuff, were they able to achieve their lifestyle goals, but also where we want those metrics in regards to where do we want the death position to be? Where do we want their investment position to be? And where are we at their overall asset position to be in 12 months? Because then that matters around how we’re tracking towards the 10 year 20 year plan.

James Wrigley
So then if you’re if you stick on this idea of the cash flow, but you’re, if you’re seeing them four times a year saying okay, would it three months it needs to look like this six months, it needs to look like that 12 months, it needs to look like that. So then when the advisors having their meeting, whatever you call it, the meeting with the client, and they then saying okay, well, in the plan, we wanted your your mortgage to be this much we you needed to have this much in this bank account this much in his bank account and this much in this bank account. And if you’re not tracking it on my prosperity, which may not be with all of the clients, you’re then saying to them how Much as in these different accounts, that’s kind of to how granular the advices engagements behave.

John Cachia
And if it has to be correct, each engagement will be different, because this is the other thing. So each week, I do training sessions with my meeting with my advisor. So I find myself no longer giving advice to my clients, I’m giving advice to my advisors on how to be better coaches. Yeah, and be better advisors. And today, for example, there was a client before we had this meeting, and I jumped into it. And I just want to see how things were going. She’s a really nice client. And I just noticed that she was really humble. She was just really humble. She was like, I’m thankful for where we are. And this is a person that 12 months ago was like, I want to take over the world, I want to do this, I want to do this, I want to do this. So really, I didn’t care about her cash flow, and Mason didn’t care about her cash flow. That wasn’t the discussion for today. Yeah, that discussion for today was we sense there’s a change of like, this is changing you as your vision change. So your goal changed. She’s like, Yeah, she goes it has. So we had a whole session on goals and vision and where she wants to be and what it means for a son and certain goals that we wanted to do 10 years away, or today. So the advisors need to be very maneuverable in regards to what we’re talking about. Because if you miss that cue, and you started talking about the $25, that if she didn’t hit on our KPIs for, it’s gonna feel like you missed the cue here. Yeah, like, so it’s like any advice relationship? There’s a lot of EQ. Yeah, there’s a lot of like, the advisors are really getting good and picking up on those cues. But at the end of the day, it’s around progress. It’s really around progress. It’s having a marker to say, we want to do here. If you’re not here, why didn’t that happen? And what can we do next time to improve that?

James Wrigley
Yeah. So it sounds like there’s a big part of what the advisors are doing. It’s a one on one coaching sessions, like we’re talking about, what what is your one to many part look like? What was that look like?

John Cachia
So each week we do q&a sessions, we do first and foremost, like everyone, they don’t know what the questions to ask. So we have a presentation every week that’s done in regards to what’s going on the world. What news headlines is what James did on tick tock, let’s unpack it for ya. Literally, we are unpacking what’s going on in their head to the best of our ability, and then dissecting certain topics that we want to dissect and then doing Q and A’s every week.

James Wrigley
And is that is that do? Is that segmented somehow based on the clients that you’re working with? Or it’s just you do one thing, and it’s just everyone, whether you’re 65 years old, or 35 years old, everyone has the opportunity to come along. You don’t do one that’s more targeted at 40 year olds, and one that’s more relevant to 65 year olds, it’s just everywhere. And what is it? What’s your take up like with people that are that are coming along each week to that

John Cachia
we get a lot of we see a lot of people listening and watching later. Yeah, being able to get that exact time that meets everyone’s needs, and everyone jumped on at the same time. He’s challenging, of course. However, we then blast out a recording to all of our clients for them to watch at a later date. And we always get like we said, the click through rates and the click through rates are pretty good in regards to what our expectations like. But the other one as well to Jimmy works as a reference point as well, too. So if you’re having a conversation with a with a client, and we were talking about the risks of debt recycling, I don’t know I’m just going to throw it up there. There’s nothing stopping our advisor by going to that video, grabbing it, sending it to the client and saying, listen, watch from minute, eight to minute 15. And I just want you to watch that for a second.

James Wrigley
It’s like it’s this whole Becky process thing. Like there’s, with every client that we engage with, there’s certain things that in everyone’s standard process, you just say over and over and over again, whether it’s a risk profiling conversation you have or this thing or that something else is having being able to have that as a recorded version that you can as it’s pointing to kind of go back to it’s okay, what watch this thing. I’ll explain something to you now. But hey, you should also go and watch this video and watch it between minutes eight and 23. Because John did a really good job of explaining it. It’s really powerful.

John Cachia
And around one to many sessions, so we do those weekly. And then we’ll have we’ll have bigger topic sessions that people want to talk about that also as well to things like RBA rate decisions, things like economic updates, like these guys getting pounded with value pounds, like one after I can have guest speakers, Jimmy come in speak about this. We want to have an ITAR for estate planning or we want I don’t know, whatever it is. It’s just constant here to the point to the point where people if they turned off the engine, so let’s say they turned it off. They would feel like oh my gosh, like what’s missing in my life? Like we want that to be the case? Yeah. So I’ve got three clients on board. I say to them, guys, this is your advisor you’re going to work with, but I just want to prepare you I am going to be everywhere. And if you think if you think that I’m missing, let me know, up until this point. I mean, no one has ever come to me and said, John, I feel like you’re not there

James Wrigley
says that you’re doing those weekly things. You’re doing the weekly sessions. Fantastic. Yep. Because if you open it up today, has anyone got any questions? No one ever asks a question to begin with. If you’ve covered some particular topic, whatever it is, you’re talking about, do you then find you’re getting a couple questions at the end?

John Cachia
Yeah. So you’ve always got a couple of questions. But remember that most people don’t know what they don’t know. So if you train these, train everyone or educate them week after week, after week, after week, after week after week, by day know most of us just toy Yeah, yeah, like by week 15. They’re just like, this is like information overload. Yeah. So you need to keep it topical. So it’s, for example, like Gaza, and Israel, you try not get onto the human element of it, this is an atrocity what’s going on over there. And we don’t want to talk about that. But we want to talk about what they would be thinking. They don’t know what they’re thinking. We don’t need to tell them. And then he’s like, Oh, my God, is John a mind reader? Like, what’s the impact of that on their financial situation? Yeah. So I might just raise it. I know, you guys might be thinking this. So I’m just gonna call the elephant in the room. Yeah,

James Wrigley
that’s powerful. So yeah, as the Soviets are the one the one to many is, you being able to because a lot of people are attracted to working with your business because of your profile. It’s how you can keep front, you can still keep in front of all of these people without actually having to be the adviser for 350 clients, because you can’t possibly do that. So you have your advisors are doing the the checking in and the coaching and that you get tapped on the shoulder if there’s something that’s a little bit tricky, and you can come in and, and show up, but then you do the weekly calls. Do you then send out a newsletter as well? Or does your weekly,

John Cachia
your week every week? Every week they get an email from me as well, too?

James Wrigley
Did you write that? Where does the content come from that?

John Cachia
I’ve got help? Yeah, but it’s around long game, teaching someone to think and act like me. Yeah, to the point where they send it off for approval, I give them approval, and they had sent. And here’s the thing is Jimmy,

James Wrigley
is that then has your link to your video that you’ve recorded in there. You’re loving this.

John Cachia
And then the thing is, Jimmy, that this is you know what the most exciting thing about it? The most exciting thing about it is if government’s listening, why can I do this to the masses? What is stopping me from besides the actual financial planning one on one, educating the whole of Australia in financial literacy? Do you see where my passion lies? All I’ve done is use guinea pig to run my business. So when I

James Wrigley
can you get like a publishing license or something there was everyone financial advisors jump up and down about how does the Barefoot Investor get away with doing whatever he did in his book? Is the sunlight publishing base assumption or something? I don’t know what it is 70

John Cachia
They could be the code they could be the thing is, is the thing is, is this just around being able to try this and then have enough research and data and results for you to put it in front of a politician so that the politician goes? Well? Yeah. So you’ve got to think about us? Like, what’s the quantifiable effect of the Barefoot Investor book on the Australian population? Yeah, who knows? Yeah. Where I’m going to be like now Well, listen, I’ve been researching it with hundreds and hundreds of people since 2018. This is the quantifiable data from 2018 to 2025. This is what the data looks like, this is what we’ve done a lot across the way this is where they did them on. If I was a politician, I would say, Jimmy, can you just tell me how it works? Yeah. And not just how it works? Can you show me the results? Because I’m not going to roll this out across the country if this thing’s not going to work?

James Wrigley
Yeah, yeah. It’s huge, so powerful.

John Cachia
So Pena needs to be done. Because you’ve got kids, I’ve got kids, what we do every day, our kids should know. Why do they need to wake up until they’re 1819 20. And then get exposed into this world with no financial literacy, and then go through all the mistakes and the headaches that all of us have gone through, and then pick themselves up in their 40s or 50s. And go, Oh, crap, now, I’ve only got 10 to 15 years left.

James Wrigley
He is a bit at most ahead of me. And then how do I fix up the mess that I found myself in?

John Cachia
Yeah, so my next cohort is around how can I do this for the younger generation? So if you want to know where John’s head’s at, it’s really around? How can I help our kids change their trajectory, I’ve got a six and a half year old and a three and a half year old and my eldest has been a guinea pig with this financial literacy for the last three and a half years and made some of the things that this kid can say and do I’m just like, quietly as proud as punch hopefully ends up with the same trajectory and it all works out because you know, kids, they can turn out to whatever but you know, I am I’m, I’m not just trying to make something that I don’t know. It works on. You know what I mean? I want to prove I want proof in the pudding. Before I go out and start saying, Hey guys, I think that we should do this and everyone jump on board. So yeah, man, it’s just my passion and and finding me and hopefully the money kind of comes as well to so that I can use some of that to go to some charities that I’m working with. And

James Wrigley
yeah antastic I’m sure it’s all gonna work, it’s all gonna work here, like the passion that you have, like, I know, I get the opportunity to speak to so many people hosting this podcast, but very few of them have the same passion that you do. And that’s gonna take you a long way already. It’s only gonna keep taking you further. Incredible. There we go, mate. And let’s see how we go. Yep. Thanks for joining me, John. Although maybe we’ll wrap it up there because I said so before we press record, we could probably do three or four different episodes with you with all the different things that you’ve got going on. Well maybe wrap it up there appreciate you joining me for just for anyone that wants to reach out and find some of your stuff where can where can they find you

John Cachia
for the financial advice community probably just search up my name on LinkedIn, the marketing teams that are right there and on Instagram just That’s my name John Cachia and I think there’s a vowel on the front of it because the name was taken so I couldn’t get the I am John cash. I also want to take a leaf out of your book Jimmy so I just put put that on the front of it. So say I’ve got a bit of stick a stick from a mater on that to one so they’re just like dad John cash I have a listen to Jamar, what do you want me to do? It better do what you got to do.

James Wrigley
That’s it. That’s it. Thanks, John. Appreciate chatting with you. Thanks, bro.