Marketing Series #2 - David Barbeler & Thea Cowie

Most Financial Advisors know how to deliver amazing advice to their clients, but have absolutely no idea how to market themselves to new or existing clients. There are however a select handful of Advisors who truly understand the power of content marketing and use this as a tool to engage and educate their client base while maximising every opportunity to attract new and sticky clients. So, which advisor are you? Or a better question might be, which kind advisor do you want to be? David Barbeler (LinkedIn:/davidbarbeler) and Thea Cowie (LinkedIn:/theacowie) are the brains behind 99Content (www.99content.co), a white label content subscription service specifically for Financial Advisors and Mortgage Brokers. They're helping Advisors deliver punchy and digestible content direct to their clients, leaving them more time to do what they do best - give great advice. Here's what you'll learn in this episode: 8:15 – Why is content creation such a powerful form of marketing? 9:00 – How are you nailing the process of getting content in front of advisers' clients? 18:14 – Easy things you can do to create content (when you're not a writer) 27:40 – How do you go about deciding on the content? What are you seeing trending? 30:55 – It's all about the hook! What is it? How do you draw your readers in? 46:18 – Your #1 tip for advisors to improve their content or get started Show Notes: 99Content Two Month Free Trial for XY Advisers - www.99content.co Trint Online Transcribing - www.trint.com XY Adviser Online Training Platform - https://www.xyadviser.com General Disclaimer - https://www.xyadviser.com/disclaimer/ This podcast has been brought to you by Sunsuper (www.sunsuper.com.au), one of the country's fastest growing profit for members super funds with more than one million members and $49 billion in funds under management. They're committed to providing advisers with a timely service, flexible products and innovative member services. They're long-time supporters of XY Adviser and believe this highly passionate community represents the future of financial advice. We're proud to partner with Sunsuper who are helping drive the positive evolution of financial advice.