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Episode details

After stepping out of the Military and falling into insurance sales by accident, Ryan King (LinkedIn:/ryan-king-announcer/) of the Announcer Group ( is an energetic and passionate financial adviser now making some serious waves in the industry.

In this comical and down to earth discussion with Clayton and Ray of XY Adviser, Ryan opens up about his transition into Financial Services, how a research paper shaped his niche clientele, why understanding behavioural psychology is important for effective client communication and what it means to be a great adviser.

With plenty of insights and practical takeaways, there’s sure to be something in this discussion today that you can implement in your business tomorrow.

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This podcast has been brought to you by Sunsuper (, one of the country’s fastest growing profit for members super funds with more than one million members and $49 billion in funds under management. They’re committed to providing advisers with a timely service, flexible products and innovative member services.

They’re long-time supporters of XY Adviser and believe this highly passionate community represents the future of financial advice. We’re proud to partner with Sunsuper who are helping drive the positive evolution of financial advice.

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